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Most websites are ineffective, and money spent promoting them wasted. At JMarketing we generate results, by analysing your marketing data and finding the easy wins. It starts with a free evaluation, including:

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As seen on:

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Landing Page Effectiveness

Methodology & Results

Overview

Our client was already a successful player in the mobile phone market. Through landing page optimisation and smarter advertising, we improved their conversion rate by 66%.

Key Learning

The key to client success is not how much you spend on advertising, but how effective your site is at converting those visitors into sales. We design landing pages that position your product/service as a trusted solution to the consumer problem. Our results increase conversion rate & maximise your ROI.

Summary of results:

  • Conversion rate increased 60%
  • All advertising channels improved
  • Overall sales results hit record levels

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Adwords (SEM) Effectiveness

Methodology & Results

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Overview

So confident in our Adwords ability, we acquired a German book publisher as a client, despite our staff not speaking the language or knowing anything about publishing. The goal was to prove our methodology and data analysis could improve any account.

Key Learning

Adwords requires deep data analysis, combined with landing pages relevant to the consumers search query. Working with the client, we created multiple variations of the same landing page, and restructured their Adwords account to a more robust, data reliant structure. The results saw an immediate jump in enquiries, breaking records and leaving the client delighted.

Summary of results:

  • Enquiries increased 100%
  • Decrease in advertising spend by 46%
  • Adwords Quality Score improved 22.5%

SEO Effectiveness

Methodology & Results

Overview

Our client is a lawyer Queensland, they had previously tried SEO, but received only mild success. The JMarketing SEO structure is simple and immediately effective. For this client, SEO created a strategic advantage for them in a very competitive industry.

Key Learning

SEO can be easy and effective, you just need the right structure. Across the board, our clients have seen 90% of their keywords move to the first page of results within 2 - 3 months, while our costs are extremely low compared to our competitors

Summary of results:

  • 90% of keywords on 1st page of results
  • 60% of client increase SEO investment
  • Website visitation increased within 1 month

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Website Load Time

Methodology & Results

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Overview

Website load time is an issue for many of our clients. Kissmetrics purport that 40% of visitors leave a page if it takes longer than 3 seconds to load. For our clients, JMarketing using both Google Speed Test and GTMetric to ensure our customers sites run as fast as possible.

Key Learning

Across all clients that have improved their load speed, conversion rates have all improved. Whilst this is a small component of the greater conversion rate algorithm, it's clear, customers expect a website to be fast. Make sure your page loads as quickly as possible.

Summary of results:

  • Average load time improved 40%
  • Conversion rates increased 0.1 - 0.5%
  • Speed optimisation completed within 2 days

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